Rachel Zoe + Jockey Collection: Coming Soon!

Posted Tuesday October 9, 2012 10:43 AM GMT

Rachel Zoe has joined forces with Jockey for a new range of underwear and shapewear for ladies.

Launching on October 17, the new collection will get a big push from a star-studded shindig as well as a multi-million-dollar ad campaign.

Jockey marketing honcho Dustin Cohn explained, “We’ll have billboards in Los Angeles on Sunset Boulevard and Sunset and Vine, and a dual digital billboard with a video in New York at Seventh Avenue and 34th Street. The bus stop takeovers will be reskinned with cool technology to look like a photo set with director’s chairs and Rachel Zoe styling a fashion shoot.”

“The campaign is also being communicated through digital ads on Hulu, on Rachel Zoe’s Facebook and Twitter pages and on The Zoe Report, a digital newsletter with 350,000 followers,’" he added.

Zoe + Jockey will really target active lifestyles, while still maintaining feminine appeal. The collection’s tagline reads, “New Shapewear from Jockey, Major Curves Ahead.”

Photo Credit: John Aquino

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