Fern Mallis Readies Jewlery Line for QVC

Posted Wednesday February 1, 2012 12:37 PM GMT

Everybody loves a good fashion jewelry line, and Fern Mallis is gearing up to launch her own collection of goodies on QVC.

The former IMG Worldwide bigwig sees the new venture as the “second act” of her long and distinguished career in the fashion industry.

Ms. Mallis explained that QVC’s CMO Doug Howe helped her cast the vision for the project. “I started talking to him about the idea and while we were talking people came up and asked me where I got my jewelry.”

Fern also noted that doing live television is her preferred medium for getting her products out to the masses. “You’re on the air. It’s right then and there as opposed to sitting on a [store] shelf with no one to tell you why it’s special. QVC is immediate and instant feedback.”

When asked how things are going so far, Mallis gushed, “I’m having a ball. I had no idea this would ever happen. I’m open to new, exciting things.”

Photo Credit: John Aquino

filed under Jewelry, Accessories

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