Lauren Conrad & BlueAvocado Team Up for Green Line
Posted Monday December 5, 2011 9:32 AM GMT
Lauren Conrad is always looking to expand her business empire and just recently, she's announced plans to team up with BlueAvocado to offer a green line of home storage, travel and cosmetic accessories.
Lauren's honorable initiatives will support BlueAvocado's mission to keep harmful waste out of our beautiful oceans, to preserve our natural resources and also to remind women of their potential to make a positive impact on not only the people around them, but also on the world.
Of the effort, the 25-year-old dished, "For me, the BlueAvocado partnership represents a synergy of things I love to do -- design great products, enable women to realize their dreams, and inspire thoughtful action. Once you realize the responsibility we have to improve our environment in our lifetime, you feel compelled to act with urgency. BlueAvocado provides a canvas for me to invite change."
With a planned release date of summer 2012, BlueAvocado CEO Amy George added, "Design with conscious intention is at the center of the sustainability movement. Lauren Conrad represents a designer willing to employ her talents and celebrity to invite collective action for the common good. Lauren is a powerhouse. We are honored to have her as part of our BlueAvocado team, tapping a new generation to create impact that will outlast us all."