Adidas NEO Welcomes Selena Gomez for New York Fashion Week Presentation
Posted Thursday September 4, 2014 9:15 AM GMT
Giving their brand a more youthful flavor, Adidas NEO relied on former Disney darling Selena Gomez to ramp things up at Mercedes-Benz New York Fashion Week.
The “Come and Get It” singer wore an all-black ensemble as she posed for photos at The Waterfront along with a few beautiful models.
Adidas set up the Neo fashion show to be the first tweet-powered event of its kind, with teens submitting content via Twitter to be considered for various elements of the presentation.
Gomez explained, “You are in control, this is your fashion show—so you decide everything. This is a NEO fashion show entirely styled by you.”