Blake Lively Lifestyle Site Coming Later This Month!

Posted Thursday July 10, 2014 3:03 PM GMT

She’s spent years developing her tastes while journeying all over the world and working with some of the entertainment industry’s top names and now Blake Lively has assembled her very own lifestyle brand.

The “Sisterhood of the Traveling Pants” starlet will kick off Blake Lively Lifestyle on July 23rd, though it sounds quite similar to Gwyneth Paltrow’s GOOP project.

Lively explained, “The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there - it's without a genre.”

Blake’s wares will include “curated, fashionable items” and she’ll “focus on artisans and products,” while also producing various videos to help achieve the desired result.

Photo Credit: Getty Images

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