Dita Von Teese Unveils Muse Capsule Collection
Posted Thursday October 27, 2011 3:27 PM GMT
Further expanding her reach into the fashion realm, Dita Von Teese has announced her new capsule collection named Dita Von Teese Muse.
The six-unit line is transeasonal and includes several dress designs along with a luxury trench coat, all of which will be available at David Jones in Australia.
Dita’s designs come in a wide range of sizes for the benefit of curvier consumers. Von Teese explained, “There’s a lot of great things about vintage that translate so beautifully in modern times. They’re timeless and elegant, they transcend the trends.…Usually you find these dresses and it’s a one-of-a-kind and often times, they’re really small sizes. I wanted to do things that would fit a lot of women.”
And according to a company rep, the dresses will have QR codes that wearers can scan to take them to Dita’s Twitter account as well as special webisodes that explain the origin of the dress.
“We are building technology into the collection so you always have Dita with you and the dress keeps talking to you long after a swing ticket has gone or you say, ‘Wow, I so need the next version/color.’”
“It’s actually hard to find companies that don’t just want to put your name on something and that I can get involved with. I’m happy to be hands-on,” said Von Teese added.