He's on a Roll! Pharrell Announces Adidas Collab
Posted Friday March 28, 2014 4:10 PM GMT
As one of the main pop culture creators today, Pharrell Williams can’t seem to stop making amazing music and apparel.
The “Get Lucky” singer just announced a new collaboration with Adidas, following in the footsteps of Rick Owens and Raf Simons.
Williams told WWD, “[It’s] an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history.”
Pharrell also noted that while he has a few other irons in the fire, he has plenty of time to dedicate to the project- “They all fall under different categories or businesses of mine so they are all different and don’t really interfere with each other. I also have a different idea for each collaboration and I have a great team that can follow up. Uniqlo is something my friend Nigo brought to me and was a great fit for my ‘I am Other’ company. Comme des Garçons is a fragrance which we have actually been working on for two years. Moncler is also an ongoing relationship and G-Star is also a collaboration with Bionic Yarn which is awesome since we’re making incredible denim and products while also helping the environment.”
“Adidas is giving me a great opportunity to develop products which I love and will also be using Bionic Yarn and is more of a partnership than a collaboration as we look to work together for the next few years. It’s my line so it comes from my heart and mind. I’m taking this very seriously. [It’s for] basically everyone. [I’m] not doing this for any specific demographic; I hate being put in a category anyway.”