Justin Bieber's "Girlfriend" Perfume: Available Now!

Posted Monday June 18, 2012 3:32 PM GMT

He’s a marketing machine, and the latest and hottest product from the Justin Bieber empire is his new perfume called “Girlfriend.”

The “Boyfriend” singer has hit the racks at Macy’s department stores today (June 18), and it’s already selling like crazy.

Part of the genius behind Justin’s timing with the product launch is that his new studio album Believe is slated to go on sale tomorrow (June 19th), so everyone has a heightened case of Bieber Fever.

An industry insider told press that Girlfriend will be huge, just as Bieber’s first fragrance Someday sold $3 million in just three weeks. "We haven't seen anything like this since [Jennifer Lopez's] Glow and [Britney Spears'] Curious.”

More Product Lines Photos