Madonna to Debut New Truth or Dare Footwear Line for Fall

Posted Monday March 12, 2012 11:56 AM GMT

Maintaining the momentum from her Material Girl line, Madonna has announced she’ll be launching a new footwear line this fall.

The “Like a Virgin” songstress’ new shoes will be released under the Truth or Dare moniker, in partnership with the Iconix Brand Group Inc, and Aldo Product Services.

Iconix CEO Neil Cole told press, “Footwear has always been a critical part of the plan. And realizing that Aldo was willing to do wholesale, it was the perfect timing.

The initial lineup will be comprised of 60+ designs, with everything from booties to heels, flats, and knee-high boots. Pricing is said to start at $89 and go up to $349.
Madge’s stylist Arianne Phillips (Truth or Dare's creative director) emphasized that Madonna will be the force behind the designs. “Her fingers are really on this brand. The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can’t live without. You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective.”

Photo Credit: Thomas Iannaccone


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