Pint-Sized News: Kardashian Kids' Launch Date is Set!
Posted Thursday February 20, 2014 5:07 PM GMT
They’re some of the most successful celebrities when it comes to merchandising and the Kardashian Family will unleash their Kardashian Kids collection on March 15th.
Per a report from WWD, the new venture will be comprised of apparel for girls ages 0 to 24 months, and Kim Kardashian has been eager to kick things off.
She explained, “We started this idea when Kourtney was pregnant with Penelope. It was mainly Kourtney who was the inspiration, but as I got pregnant, I started to chime in. Until you have your own child, you don’t realize how important it is for fabrics to be extra soft and accessible.”
The Kardashians are once again working with Jupi Corp for the venture, and chairman/founder Bruno Schiavi sees big things for the line (sold exclusively in the States at Babie’s R Us).
“Kids has been on the table since the beginning, but we hadn’t gotten to it until now because we’ve been expanding in so many categories and we’re still understanding what the consumer is buying from us.”
Photo Credit: Courtesy Photo