Armani Unveils Fall 2012 Ad Campaign

Posted Monday June 11, 2012 1:55 PM GMT

Everything eventually goes back to basics, and the Fall 2012 Armani ad campaign is evidence that the classics never go out of style.

The Italian fashion house opted to go with a black and white vibe in their new publicity shots, putting the emphasis on the well-tailored clothes rather than a fancy colorful treatment.

Giorgio Armani once again called on the talents of Mert Alas and Marcus Piggott to capture the overall essence of the collection, dubbed Easy Chic.

Additionally, Aymeline Valade and Simon Nessman were brought in a models to evoke “a sense of timeless elegance.”

The Armani Fall 2012 ads will begin appearing in publications next month.

Photo Credit: Mert Alas & Marcus Piggot

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