Cynthia Rowley + Belk: Peek Now
Posted Friday October 12, 2012 2:01 PM GMT
She already has a ton of irons in the fire, but Cynthia Rowley couldn’t help but add one more- a new venture with Belk!
The Charlotte, North Carolina-based retail chain couldn’t help but enlist Rowley as only their second designer collaboration so far.
Kathryn Bufano, Belk’s President and CMO explained, “Even though Cynthia is not from the South, we like her style aesthetic. Color, print and florals are very dominant. There’s a very feminine twist and dresses are a big piece of her collection.”
Cynthia Cynthia Rowley will hit Belk shelves in March 2013, with apparel, jewelry, scarves, leather goods, and handbags priced from $80 up to $200.
Rowley also assured consumers that she’s been very hands-on for the whole process- “I am designing every single piece.”