New Bill Aims to End Distorted Photoshopped Ads

Posted Tuesday April 8, 2014 3:51 PM GMT

There has been growing disdain for overly-doctored photos in the advertising realm, and now members of the Eating Disorders Coalition are putting a stop to the troubling trend.

A new bill titled “The Truth in Advertising Act of 2014” was introduced to Congress in hopes of stopping companies from making ads that promote “a disortered body image,” and it’s already gaining traction.

Congresswoman Lois Capps is a co-sponsor on the bill which proposes that the Federal Trade Commission study print campaigns and come up with new regulations.

She explained, "Just as with cigarette ads in the past, fashion ads portray a twisted, ideal image for young women. And they're vulnerable. As sales go up, body image and confidence drops."

Photo Credit: Target

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