Rumor Mill: Intermix & Gap Teaming Up
Posted Wednesday December 19, 2012 10:55 AM GMT
It’s always exciting when two great brands get together, and the latest fashion industry collaboration could come from Gap Inc and Intermix.
According to WWD, both companies are keen to collaborate, with Intermix hoping to stage a massive expansion via a mutually-beneficial deal.
Intermix CEO Khajak Keledjian explained, “Intermix is currently in discussions with Gap Inc. We are excited to potentially align with this iconic retailer to capitalize on the significant growth potential within the luxury market. As we are in the midst of the due diligence process, we cannot comment further.”
A rep for Gap added, “Gap Inc. is currently in discussions with the owners of Intermix, a leading multibrand, luxury retailer with stores in major cities in the U.S. and Canada." Continuing, "We’re excited by the brand’s business model and strong customer loyalty. And the luxury market offers significant growth potential within retail. Given that we are in the midst of the due-diligence process, it is too early to comment further.”
Given that everything is still up in the air, it’s unclear how each brand will approach the deal, or what this new partnership might yield, so stay linked to DIY Fashion for all the latest.