Rimmel Reveals Sneak Peek of Spring '13 Lineup
Posted Tuesday December 4, 2012 2:48 PM GMT
Now that winter is upon us, everyone seems to already be looking forward to the spring — and Rimmel has just unveiled the goodies they have on deck for 2013.
The London-based cosmetics giant is featuring a new Kate Moss Lasting Finish Lipstick shade and three new eye products for their spring lineup.
Marketing VP Laura Weinstein told WWD, “There are other BB creams, but we feel this really offers more benefits in one product and will attract new users. The Rimmel rendition of a BB cream has nine skin care and makeup benefits.”
Rimmel’s new BB cream is priced to please at just $6.99 each, and will be offered in a trio of new hues in the New Year.
Meanwhile, Ms. Moss’ lipstick is hotter than ever and helps fund a great cause. DKMS Americas co-founder Katharina Harf explained, “Rimmel London’s Kiss of Life lipstick pays tribute to the millions of people — heroes in waiting — who joined the fight against blood cancer by registering as potential bone marrow donors.”
Photo Credit: Rimmel