American Eagle: Helping You to 'Live Your Life'
Posted Thursday July 26, 2012 10:15 AM GMT
Just in time for back-to-school season, American Eagle has launched a new ad campaign aimed at empowering their teenage clientele.
The new tag line “Live Your Life” is indicative of the spirit of the clothes, designed to be fun, carefree, and inspiring.
Michael Leedy, CMO of AE told press, “We’re really asking our customer to take the brand and make it their own. It’s a major shift from telling our customer how to look and what to be.”
“Pretty Little Liars” star Shay Mitchell stars in the ads. “This is a very big campaign. I used to model and I know what goes into that. I wish they had this when I was in high school. Because of campaigns like this, people will be more accepting [of one another].”
Photo Credit: American Eagle