Indian Chic Inspires Cheyann Benedict's New Line

Posted Saturday December 29, 2012 8:52 AM GMT

Looking to make her mark on the fashion industry yet again with a new eponymous label, Cheyann Benedict is gearing up for the opening of her new boutique and a new chapter of her career.

The C&C California creator has been hard at work on the new offerings (inspired by a four-month trip to India), including rayon t-shirt dresses, printed silk caftans, cashmere sweaters, raw silk dresses and trousers, and various other basics, priced from $80 up to $1,500.

Of her fascinating career path, Cheyann told WWD, “It’s been a journey [since C&C]. I left [in 2006] because I felt like I had done what I was meant to do there.”

“It’s a really different experience when you have your own company and call your own shots, and being in that [corporate] environment was difficult. I knew there was a different way to express myself.”

Benedict added, “What I learned from C&C is that if you choose authenticity over chasing a trend, you have a different kind of confidence. Los Angeles is still the land of opportunity; here you’re more able to catapult things off the ground.”

Photo Credit: Donato Sardella


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