Need a New Daytime Look? Marchesa Has You Covered
Posted Friday February 8, 2013 1:00 PM GMT
They’ve traditionally tended towards the eveningwear vibe, but Georgina Chapman and Keren Craig are hard at work on daytime fashions for their Marchesa label.
The designin duo will market their new wares under the Marchesa Voyage moniker, opening up a new realm of fashion possibilities.
Chapman explained, “Something Keren and I had always wanted to do was more of a loungewear deal — the Marchesa in her palazzo,”
“It’s for a global-minded woman, whether she is traveling the globe or whether she is just staying at home,” added Ms. Craig.
Marchesa Voyage will wholesale for between $100 and $400, and there will be plenty of variety so consumers can achieve their own aesthetic.
“We felt like we needed it to have a personality. There would have to be a reason for someone to buy it,” noted Ms. Chapman.
Photo Credit: John Aquino