Peek Now: J. Crew's Fall 2012 Ad Campaign
Posted Thursday August 16, 2012 5:23 PM GMT
Gearing up for the next big shopping season, J. Crew is up and at ‘em with a vibrant Fall 2012 advertising campaign.
And this time around, the well-loved brand opted against models or famous faces, and decided to hire well-dressed successful men and women to star in the photo spreads.
CMO Diego Scotti explained, “We chose very accomplished people who have an impact on our customers and culture in general. They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities.”
Attempting to set the label apart from the rest of the pack, Scotti added, “It’s the right moment to tell our story about quality in a little louder way.”
Photo Credit: J. Crew