H&M Slammed for Using Digitally-Produced Bodies to Sell Swimsuits

It’s no secret that models’ bodies are often digitally-altered for photo spreads, but H&M has taken things to a new level- and they’re catching some serious flack.

According to a report, the worldwide clothier has taken to using mannequin bodies with digitally-superimposed model faces in their pictorial presentations.

A spokesman from H&M told press, “It’s not a real body, it is completely virtual and made by the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on a computer.”

However, the Norwegian Broadcasting Corporation has taken issue with the practice, stating that it creates unrealistic physical ideals.

Helle Vaagland, a rep for the organization, declared, “This illustrates very well the sky-high aesthetic demands placed on the female body. The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.”