Tory Burch Dives into Watch Market

Posted Monday June 9, 2014 11:40 AM GMT

Never taking a break, Tory Burch is now teaming up with Fossil Group for her first collection of watches.

The fashion designer, whose new collection is due in October stated, “It was something that we knew we wanted to do because I love watches. It was a natural extension.”

Burch met with many different distributors before choosing Fossil, but said she had an instant connection with the brand's chief executive officer Kosta Kartsotis. “When I met with Kosta, it was such an obvious fit from the way he looks at business. It’s about craftsmanship and quality.”

The collection will range from $350 to $695, which is a higher price point than her close competitors.

In addition Burch plans to open new stores throughout the world and introduce a men’s accessory line in Fall 201. She also plans to launch a line of women’s active wear.

Photo Credit: Thomas Iannaccone

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